iPhone App Development: The Missing Manual

Anyone with programming experience can learn how to write an iPhone
app. But if you want to build a great app, there’s a lot more to it
than simple coding: you also need to know how design and market your
creation. This easy-to-follow guide walks you through the entire
process, from sketching out your idea to promoting the finished
product. Get to know the tools for developing your iPhone app Design
a great app before you start coding Build a complex app with Xcode
and Interface Builder Decide how to brand your app-then beta-test
that brand in the real world Learn the inside scoop on how to get
your app into the App Store Promote your product, track sales, and
build a strong customer following

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