Programming for TV, Radio & The Internet

 

 

 

 

 

 

 

 

 

Topics include: Network relationships with affiliates, the expanding market of syndication, sources of programming of stations and networks, research and its role in programming decisions,  fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones.  Including real life experiences taken from the authors + 250 illustrations.

Focal Press – More info…

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